The search for Nigeria’s next business titan is on as the country’s foremost business reality TV show, ‘The Next Titan Nigeria’, announces its season 10 premiere in February 2025.
The new season, which marks a decade of the show, is open to young entrepreneurs with unbeatable business ideas and the drive to succeed despite the odds, reports Saturday Vanguard.
Announcing the new season at a press parley and pre-show brunch held during the week in Lagos, the Executive producer, Mide Akinlaja, said winner of the season 10 of The Next Titan Nigeria, tagged ‘the unconventional’ will walk away with a grand prize of N50 million among other consolation prizes.
The 10-week competition, he further explained, will feature 20 contestants living together in the Titan House, competing in weekly business tasks and challenges.
The show will also include weekly evictions, and the last contestant standing will be crowned ‘The Next Titan’.
“The show is geared to demystify entrepreneurship and ignite entrepreneurial spirit of young talented Nigerians while showcasing the possibility of entrepreneurship in transforming lives with just an idea that can be scaled to greatness. We are excited again to inform you that we are set for the new season which is our 10th anniversary edition. This will give these young ambitious entrepreneurs another opportunity to showcase their business ideas and battle one another for a grand prize of N50 million. It gives an opportunity to viewers of the show to begin their journey of becoming a titan by winning N1 million weekly through participating in a weekly trivia of the show”, Akinlaja said.
Speaking further, Akinlaja said that auditions for season 10 will be held in four major Nigerian cities, including Abuja, Port Harcourt, Enugu, and Lagos, with online auditions also available.
“After this, the top 50 would be selected for top 50 boot camp, before the 20 final contestants with brightest ideas would be shortlisted to live together in the Titan House, and to compete by carrying out weekly business tasks and challenges around the city of Lagos for 10 weeks on television, and with weekly evictions during eviction shows in the Titan boardroom.
“Today’s event will activate the registrations for the season 10 and the call for entries will close by January 25, 2025, after which audition will begin in February, starting with Port Harcourt, then moving to Abuja, Enugu, and Lagos, before other pre-show activities such as top 50 boot camp; and premiere gala where the top 20 will be unveiled,” he explained.
The show is sponsored by several notable brands, including Betano, SIFAX Group, Arik Air, Lifemate Furniture, and Nikky Taurus.
Kunle Olamuyiwa, the country manager of Betano, a headline sponsor of the business show said the partnership marks a significant milestone for the firm. He added that the show resonates with the values of Betano, describing the show as a platform that nurtures and showcases the next generation of Nigeria’s business leaders. Eric Anthony, the season 9 winner, shared his transformative experience on the show, advising aspiring entrepreneurs to come prepared and be ready to become better persons.
“My participation was more like a coincidence because I was not ready to leave my business for that long days of the competition.
“However, I came out with a wonderful feeling, such a transformative feeling to rule my world which came from the camping impact,” he said.
