Adolf and Rudolf Dassler, two German brothers, founded a shoe company in their mother’s laundry room in the 1920s. The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family […]
Arsenal Football Club today officially unveiled its new home kit for the 2025/26 season, produced in collaboration with Adidas Football. The latest design continues the club’s tradition of bold red and white colours while featuring modern stylistic elements aimed at capturing the pulse of the club, reports AFP. The new kit, which is now availa...
•US model Bella Hadid Adidas said today it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes. The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 ...

