•Elizabeth Amadou a.k.a. Jarvis
Popular TikTok star Elizabeth Amadou, widely known by her online persona “Jarvis,” has revealed that creating content online is not her main career ambition but a side hustle.
In a recent chat with media personality Ebuka Obi-Uchendu, the viral “AI character” said she is focused on building a successful business empire and breaking into Nollywood, Nigeria’s film industry.
Jarvis, who studied Accounting, said she stumbled into content creation during a university strike and gradually found her niche through experimenting with an animated, AI-inspired character.
“I actually see this as a side hustle. I just want to be a businesswoman who is very rich and lives comfortably with my family, my husband, and children. That’s what matters,” she said.
She also expressed her dream of helping young creatives find their voice: “I literally want to have a platform for other young people to showcase their talents because it wasn’t easy for me. I had to create my own platform. Having that for others is part of my plan.”
Speaking on the challenges of her unique content niche, Jarvis said keeping audiences engaged is a constant struggle, as people lose interest quickly if there’s no innovation.
“My niche is very difficult because you don’t want to keep repeating the same thing. Humans are insatiable. If you do something repeatedly, they’ll get tired of it,” she said, noting that she had to take a short break to re-strategise with her team and develop fresh ideas.
According to her, she was inspired to introduce NPC (non-playable character) livestream content in Nigeria after seeing it gain popularity abroad. “Everybody was doing the same thing here. I saw the NPC trend overseas and thought, ‘I already have this cartoon character in me. Why not?’”
Jarvis also touched on the financial side of TikTok fame, revealing that the platform doesn’t directly pay for posts.
“Posting content does not actually pay. TikTok isn’t monetised that way, so it’s only on live streams we actually gain from what we do. That’s why we focus on livestreams more.”
Though her family was initially skeptical about her content creation, she said their opinion changed once her popularity soared.
“They saw that what I was doing was nice. You know, African parents like it when people are hyping their children.”
