Nigeria’s leading automobile dealership, Coscharis Motors Plc, has unveiled a nationwide promotional campaign offering special Valentine-season discounts of up to 10 per cent on selected vehicle variants, as part of efforts to reward customers and attract new buyers during February 2026.
The initiative, themed “Ride with Pleasure this Valentine,” will run throughout the month and is designed to showcase select models from the company’s portfolio while giving prospective car owners an opportunity to purchase vehicles at reduced prices across its showrooms nationwide, reports Saturday Independent.
According to Abiona Babarinde, General Manager for Marketing and Corporate Communications at Coscharis Group, the campaign aligns with Nigerians’ enthusiasm for celebrating Valentine’s season through meaningful gifts and memorable experiences.
He stated that customers seeking “love gifts that epitomise style, luxury, prestige and quality performance” can take advantage of discounts available on select variants from globally recognised brands, including BMW, Jaguar Land Rover, Ford, Renault, Geely and Ineos Automotive.
“Our customers and prospects alike that desire the very best love gifts… have the unique opportunity to explore available discounts on select variants across our robust portfolio,” Babarinde said, noting that buyers who visit any of the company’s showrooms with their loved ones can benefit from the Valentine offer and drive away with a brand-new vehicle.
He added that purchases made during the campaign will also come with warranty coverage ranging from three to six years, depending on the model and brand selected, further enhancing the value proposition for customers.
Beyond the price incentives, the dealership emphasised its after-sales support infrastructure, which includes certified technicians, original spare parts, and fully equipped workshops spread across Nigeria’s six geopolitical zones.
The company said this network ensures reliable maintenance support and peace of mind for vehicle owners long after purchase.
To ease acquisition costs, buyers may also access flexible financing through Coscharis Mobility, a sister company that provides payment plans tailored to individual customers and corporate clients.
Coscharis Motors Plc holds exclusive franchise rights in Nigeria for several international automobile manufacturers and continues to position itself as a key player in the country’s premium automotive retail market.
Industry observers say seasonal campaigns such as the Valentine promotion reflect growing competition among dealerships seeking innovative ways to stimulate demand amid fluctuating economic conditions.
With its blend of discounts, warranties, and financing options, the company’s February campaign is expected to attract both luxury-car enthusiasts and practical buyers looking to combine romance with a major purchase.
