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Why Nigerians love music so much — Afrobeats singer Qing Madi

The FrontierThe FrontierMarch 22, 2026 1171 Minutes read0

•Qing Madi

Fast-rising Nigerian Afrobeats singer, songwriter, and dancer, Qing Madi, has described music as an emotional escape for Nigerians, who often face daily pressures and are still resilient without going through therapy.

In a recent interview with Tea With Tay Podcast hosted by Temisan Emmanuel, Qing Madi bodly stated that music is the reason Nigerians are able to sail through and escape the never ending hurdles that befall them.

“I believe the reason Nigeria loves music so much is because we don’t have therapists.

“It’s our escape…. Like we, even if we’re sad, we’re depressed, we don’t take a break. We just have to get work done,” Madi added.

The 19-year-old spoke about the relatability and connection Nigerians share whenever they hear their exact same or similar story or experience from another fellow Nigerian, and how it stirs some feelings and emotions in them.

“So when they finally hear someone else repeating their story to them, it’s like, oh, okay, I can relax,” she said.

During the course of the singer’s interview, she stressed the importance of finding balance and creating music authentically, without compromising quality for trends, especially now that financial freedom gives artistes more creative control.

Madi’s conversation with Temisan also highlighted how lucrative the music industry can be, with artistes earning significantly huge amounts from performances compared to typical salary earners.

“Music money is not even normal. It’s crazy,” the singer added.

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