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Don’t be afraid to repeat clothes – Afrobeats star Davido’s sister Sharon tells celebrities

The FrontierThe FrontierJuly 23, 2026 620 Minutes read0

•Sharon Adeleke

Businesswoman and sister of singer Davido, Sharon Adeleke, has urged public figures to normalise re-wearing outfits.

Speaking in a recent Instagram video, Sharon said celebrities should not succumb to societal pressure to wear new clothes for every event.

The businesswoman shared a personal experience in which her team objected to her wearing an outfit she had worn before.

“On Sunday, I had an event and I did not have anything made for it. So, I decided to wear something that I have worn before, and my team objected that people have seen it before and they will see it again. But I wore it anyway,” she said.

She added that she will not allow unnecessary pressure to dictate her fashion choices.

“Don’t let anybody tell you you can’t repeat your clothes. I will re-rock as many times as I like. I am not going to let anybody put unnecessary pressure on me.

“Don’t be afraid to repeat your clothes. Re-rock as many times as you like,” she added.

Sharon’s comments come amid growing conversations about sustainability and the cost of maintaining celebrity fashion standards in Nigeria.

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The Frontier is Nigeria’s leading online newspaper. It is published by Okims Media Links Limited headed by Sunny Okim, a veteran journalist who is widely known as The Grandmaster, fondly called so by colleagues and friends for being Nigeria’s pioneer movie journalist.

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