•Ruger
Afrobeats star Ruger has revealed in a recent appearance on The Stanley Agu Show that genuine friendships are scarce.
He explained that relationships in the industry are often business-oriented, with people only sticking around as long as you can offer something in return.
According to Ruger, the maximum number of genuine friends an artist can have in the industry is two, and even those friendships are rare.
He cautioned that once you’re no longer able to provide value, many people will distance themselves.
He said: “One thing I wished I had known earlier is that no one is your friend in the [music] industry. The most you can have is maybe two genuine friends that stand by you and want to see you grow and even when things are bad, they are with you and making sure that you are good. That’s all, man.
“Everything is business. Nobody cares. Just known that everything is business. They are moving around with you because you can offer at that time. The moment you might not be able to offer anything, a lot of people will switch. Remember, the most friends you can have in the industry might be two or one or none.”
