•Omotayo J. Awa-Ibraheem
It was a grand event by all standards, when luxury perfumery outlet, PerfectScents Niche Emporium, opened its doors to the public on Saturday, December 7, 2024, in Lekki, Lagos.
A brainchild of style icon, Omotayo J. Awa-Ibraheem, PerfectScent Niche Emporium opened to an aplomb with society big wigs coming from far and wide to support OJ, as she is fondly called by friends.
The shop which is located on 49 Adegoke Street in Lekki, Lagos is poised to be a one-stop shop for all perfume lovers all over Lagos and beyond.
“The shop, is not just another perfume store; it represents a bold new concept. The new store will focus exclusively on niche fragrances sourced from around the world. The idea is to offer an extensive collection of labels, allowing customers to discover the scents that resonate with them personally,” OJ told The Frontier in a chat.
The opening of OJ Awa-Ibraheem’s shop, signals her bold move into launching her own perfume brands. Almost at the concluding part of the business, her perfume brands are set to be launched in the first quarter of next year, 2025.
The upcoming perfume brands, according to OJ, are luxury and high quality fragrances which will be sold side by side other niche fragrances at the Lekki shop.
According to her, the shop is intended to enhance the experience of perfume buffs.
“To enhance this experience, we are introducing a dedicated Pure Fragrance Corner, where customers can explore pure fragrance oils, undiluted and authentic. This interactive space will let customers identify the notes that appeal to them, helping us suggest perfumes that align perfectly with their preferences,” she said.
The Political Science graduate of the Ekiti State University, Ado-Ekiti, started her Spa business-House of Jenila about eight years ago in the Ikeja area of Lagos. The Spa quickly added her long time passion and dream – the perfumery – which began about eight years ago with the formal launch in 2016. That first shop was to birth another one in the same Mainland area within a few years.
The birth of her business venture she said, began after marriage, fueled by a passion for creativity and the guidance of a trusted mentor.
According to her, starting a business wasn’t easy, but she was fortunate to have the support of her late mother, who helped care for her children while she explored my potential. Through the ups and downs, she learned valuable lessons, and is grateful for where she stands today despite the many challenges businesses face, including the rising dollar exchange rate.
